Fitness Club
Franchise Australia

Stepz Fitness was one of the first fitness franchises in Australia to combine 24/7 gym access with Functional Group Training under one roof. The hybrid model gives members more choice while creating a stronger business model for franchise owners.

Competitive pricing and flexible memberships appeal to a wide range of Australians. Some members want convenient gym access, while others prefer the support and accountability of coached group training.

The club is built around two membership options:

• 24/7 Gym Access for independent training.

• Functional Group Training for guided workouts and expert coaching.

This combination helps attract more members, improve retention and create multiple recurring revenue streams. It's a proven model that's evolved alongside the way Australians like to train.

A typical day at Stepz is built around flexibility, giving members the freedom to train when it suits them.

Mornings often begin with Functional Group Training sessions. Throughout the day, members can access the gym independently using secure 24/7 entry, fitting workouts around work, family and everyday life.

Afternoons and evenings bring another wave of activity, with members using the gym floor, joining group sessions or training at their own pace. This keeps the club active throughout the day without relying on a single service or peak period.

The Stepz Fitness franchise model is built around recurring membership income, creating a stable foundation for long-term business growth.

Revenue is primarily generated through:

• 24/7 gym memberships

• Functional Group Training memberships

• Personal training opportunities

• Member challenges and retention initiatives

• Local business partnerships and promotions

Affordable, no-contract memberships and premium training options help attract a broad member base while increasing member value, supporting sustainable business growth.

Unlike traditional low-cost gyms that rely on high membership volumes, Stepz focuses on member engagement and long-term value.

The hybrid model supports:

• Multiple recurring income streams

• Higher average revenue per member

• Stronger member retention

• Lower operating overheads

Stepz clubs are also designed to operate efficiently. Many locations require only one full-time staff member, helping reduce wage costs compared to traditional gym models while supporting long-term profitability

Stepz is designed to make fitness club ownership more achievable, whether you're an experienced business owner or entering the industry for the first time.

Franchise partners receive support throughout the entire journey, including site selection, club design and fit-out, training, marketing, operational guidance and ongoing business development.

With smaller club footprints, efficient operating systems and a proven hybrid model, owners can focus on growing their membership base, building a strong local community and creating a club that members genuinely enjoy coming back to.