Best Cities in Australia for Gym Ownership

Written By KJ Gonzales

Opening a gym in Australia can be a profitable and fulfilling business, especially in cities where health-conscious lifestyles and strong local demand are on the rise. But not all cities offer the same opportunities. Whether you’re launching your own brand or joining a franchise like Stepz Fitness, location plays a major role in your success.

We’ll explore the best cities in Australia for gym ownership based on market demand, lifestyle trends, population growth, and community engagement.


What Makes a City Ideal for Gym Ownership?

Before we dive into specific locations, here are the key factors that make a city a strong candidate for gym investment:

  • Population Growth: A growing population means a larger pool of potential members.

  • Health and Fitness Culture: Cities with active, health-conscious communities have higher gym membership rates.

  • Local Competition: Less saturation means more room to build a loyal member base.

  • Affordability: Reasonable lease prices and living costs make it easier to turn a profit.

  • Community Engagement: A city with a tight-knit local scene is great for marketing, referrals, and word-of-mouth growth.

Stepz hand-picks locations that are statistically proven to succeed, and they have a great track record. They can also help you secure the best spot if you have a city or suburb in mind.


1. Brisbane, Queensland

Brisbane offers a fantastic mix of population growth, affordable leasing, and a vibrant lifestyle culture. With more people moving to Brisbane from southern states, the demand for health and wellness services continues to climb.

Why Brisbane is a top choice:

  • Strong population growth in suburbs and outer areas

  • Active lifestyle with a focus on outdoor fitness

  • Affordable property prices compared to Sydney and Melbourne

  • Fast-growing regions like Logan and Redland Bay perfect for local gyms

Franchises like Stepz Fitness are already seeing success in Brisbane, thanks to its ideal demographic mix and room for expansion.


2. Perth, Western Australia

Perth’s wellness culture and lower cost of living make it a great option for new gym owners.

Highlights:

  • Community-driven suburbs perfect for local gyms

  • A rising trend in 24/7 fitness facilities

  • Opportunities in both metro and regional areas

  • A strong market for functional training, HIIT, and group classes


3. Gold Coast, Queensland

The Gold Coast blends a healthy lifestyle with a steady stream of new residents and tourists who value fitness.

Why it works:

  • Year-round outdoor lifestyle encourages fitness habits

  • Popular with young professionals, families, and retirees

  • High demand for smaller, community-style gyms

  • Attractive cost of living compared to Sydney

Areas like Robina, Southport, and Burleigh Heads are hotspots for health-conscious living.


4. Canberra, ACT

Canberra is one of Australia’s most physically active cities, with a high percentage of residents engaging in regular exercise.

Benefits of gym ownership in Canberra:

  • High median income and strong spending power

  • Strong fitness culture, particularly among government and office workers

  • Opportunities for smaller, boutique gyms or functional training spaces

  • Stable economy and consistent demand


5. Newcastle, New South Wales

Newcastle is a fast-growing regional hub with increasing demand for local fitness options.

Why Newcastle is on the rise:

  • Young families and professionals looking for affordable living

  • Surging infrastructure and residential development

  • A developing health and wellness scene

This city combines coastal charm with urban growth, making it ideal for a community-driven fitness brand.


Other Honourable Mentions

  • Adelaide: Slower pace of life but steady demand in suburban areas.

  • Sunshine Coast: Strong local community and a growing market for boutique gyms.

  • Townsville and Cairns: Regional cities with less competition and potential for brand presence.


How Stepz Fitness Franchise Can Help You Succeed

Choosing the right city is just the beginning. Stepz Fitness Franchise provides the tools and support to help you launch and grow your gym with confidence.

Here’s what you get with Stepz:

  • Location selection support based on proven success data

  • Affordable entry into the fitness industry

  • A 24/7 gym model built around convenience and community

  • Ongoing training, marketing assistance, and operational guidance

Whether you're looking to open in Brisbane, Perth, or a regional centre, Stepz can help you make the most of your investment.


Ready to Open a Gym in One of Australia’s Top Cities?

Finding the right location is one of the most important decisions you’ll make as a gym owner. With demand rising across Australia, now is a great time to start.

If you’re thinking about launching your own gym and want expert support along the way, Stepz Fitness Franchise is here to help. 


KJ Gonzales
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