How Much Money Can You Make Owning a Gym?

26 June

Owning a gym is a dream for many fitness enthusiasts and business-minded individuals. But one of the biggest questions people have before making the leap is: how much money can you actually make owning a gym?

In this guide, we’ll explore the key factors that influence gym profitability and help you understand the earning potential when you invest wisely — especially with a proven model like Stepz Fitness Franchise.

Factors That Influence How Much Money a Gym Owner Makes

The amount of money you can make owning a gym varies widely. It depends on several important factors:

Location: High-traffic areas generally bring in more members.
Size and Type of Gym: A boutique fitness studio will have different costs and revenue compared to a large, full-service gym.
Membership Numbers: More members mean more recurring revenue.
Pricing Model: Whether you charge premium or budget-friendly membership fees impacts income.
Operating Costs: Expenses like rent, staff wages, and utilities affect your net profit.
Management Efficiency: How well you manage marketing, customer service, and operations plays a big role.

With careful planning and the right franchise support, you can maximise your earnings potential.

Average Gym Owner Income in Australia

So, what can you expect?

Small Gyms and Studios: Owners can typically earn between $50,000 and $100,000 per year once established.
Mid-Sized Franchises: Well-run franchise gyms often generate owner earnings between $100,000 and $200,000 annually.
High-Performing Gyms: Top locations can see profits well above $200,000 per year, particularly in high-demand areas.

Of course, these numbers can vary, but joining a trusted brand like Stepz Fitness Franchise can significantly improve your chances of reaching these higher income brackets.

How Do Gyms Make Money?

Understanding the income streams of a gym can help you plan for success.

Primary revenue sources:

Membership Fees: Monthly or annual fees are the backbone of revenue.
Group Classes: Running special classes (e.g., yoga, boxing, HIIT) often brings in extra revenue with the ability to sell a premium membership fee.
Personal Training: Offering PT sessions adds a valuable secondary income stream.
Merchandise Sales: Selling branded gear, supplements, and accessories can boost profits.

By combining multiple income streams, gym owners can increase overall profitability.

What Are the Typical Costs of Running a Gym?

Before calculating profits, it's important to understand the main costs involved.

Ongoing expenses include:

Rent or Lease Payments: Often the largest single expense.
Staff Wages: Personal trainers, front desk staff, and cleaning crews.
Utilities: Electricity, water, internet, and security systems.
Marketing: Online ads, community events, and member promotions.
Maintenance and Repairs: Keeping equipment and facilities in top shape.

Stepz Fitness Franchise helps new owners streamline these expenses with proven operational systems and vendor partnerships that can save you money.

How to Increase Gym Profitability

Maximising profits isn’t just about getting more members. It’s also about smart business strategies.

Tips for boosting profitability:

Focus on Member Retention: Happy members stay longer and often bring in friends.
Upsell Personal Training: Offering value-added services increases per-member revenue.
Keep Costs Under Control: Regularly review and manage expenses.
Use Technology: Automated billing, member apps, and efficient CRM systems save time and money.
Create a Strong Community: A loyal gym community helps retain members and builds your brand reputation.

Stepz Fitness Franchise supports you every step of the way with marketing programs, technology systems, and operational training designed to help your gym thrive.

Why a 24/7 Gym Model Can Boost Earnings

24/7 gyms, like Stepz Fitness Franchise, offer some key advantages that can improve your earning potential.

Lower Staffing Costs: Secure, automated entry means fewer staff are needed.
Wider Appeal: Members love the flexibility to work out on their own schedule.
Higher Retention: Convenience leads to better member satisfaction and retention.

Operating a 24/7 model means your gym earns income around the clock, not just during business hours.

How Stepz Fitness Franchise Helps You Succeed

Choosing Stepz Fitness Franchise makes owning a profitable gym much more achievable.

Here’s how Stepz supports your success:

Affordable Start-Up Costs: Lower financial barrier to entry compared to other gyms.
Site Selection Assistance: Help finding high-traffic locations that drive memberships.
Comprehensive Training: Everything from operations to marketing to HR to customer service.
Ongoing Support: Continued guidance and updates as you grow your business.
Established Brand: A name Australians know and trust, making it easier to attract and retain members.

With a Stepz Fitness Franchise, you're not doing it alone — you're tapping into a system that's been built for success.

Ready to Turn Your Fitness Passion into Profit?

Owning a gym can be both financially rewarding and personally fulfilling. With the right planning, support, and a strong brand behind you, the earning potential is significant.

If you're ready to start your journey to owning a successful gym, Stepz Fitness Franchise is here to help.

Contact Stepz Fitness Franchise today to find out how you can own your very own 24/7 gym and build a thriving fitness business!

KJ Gonzales