How Stepz Compares to Other Gym Franchises in Australia
With so many gym franchises to choose from in Australia, it can be hard to know which one is right for you. Every brand has its own strengths, pricing models, and support systems but not all are created equal. Whether you’re a first-time business owner or an experienced investor, comparing the options side by side is the best way to make an informed choice.
This article looks at how Stepz Fitness stacks up against other gym franchises in Australia, highlighting differences in cost, flexibility, support, and innovation. By understanding these factors, you’ll be able to see why Stepz Fitness stands out as a smarter, more sustainable path to gym ownership.
Summary: Choosing the right gym franchise is a major decision, whether you're a fitness enthusiast wanting to run your own business or an entrepreneur exploring a booming industry. This article compares Stepz Fitness to other gym franchises in Australia across key areas like cost, support, business model, and innovation. By the end, you’ll have a clearer idea of what makes Stepz stand out and why it could be the right fit for you.
The Growing Gym Franchise Market in Australia
Australia’s health and fitness industry continues to grow rapidly. With more people prioritising their health, gym franchises are an attractive investment for first-time business owners and experienced entrepreneurs alike. However, not all franchises are built the same.
From budget gyms to boutique fitness studios, each model has its pros and cons. Let’s explore how Stepz Fitness compares to some of the most popular gym franchise options in the country.
Franchise Costs and Setup
Upfront investment and fees can vary significantly across franchises.
| Franchise | Initial Franchise Fee | Approx. Total Investment | Ongoing Royalties |
|---|---|---|---|
| Stepz Fitness | Competitive | Lower than industry average | Flat monthly rate |
| F45 | High | $300,000+ | Percentage of turnover |
| Anytime Fitness | Medium-High | $400,000+ | Percentage of turnover |
| Jetts | Medium | $250,000+ | Fixed plus percentage |
| Snap Fitness | High | $350,000+ | Percentage of turnover |
Why Stepz stands out
Stepz uses a flat monthly royalty model, giving franchisees more control over their profit margins. Other gym franchises often charge a percentage of total revenue, which can eat into your profits as your business grows.
Business Model and Flexibility
Stepz operates under a hybrid gym franchise model, combining 24/7 access with group fitness classes. This offers a broader appeal compared to strictly low-cost or boutique gyms.
Why Stepz stands out
Most franchises are either 24/7 access or group training. Stepz offers both. This hybrid model attracts a broader member base, increasing revenue potential and allowing you to compete with both budget gyms and premium fitness studios.
| Franchise | 24/7 Access | Group Training | PT Space | Hybrid Model |
|---|---|---|---|---|
| Stepz Fitness | Yes | Yes | Yes | Yes |
| F45 | No | Yes (only) | No | No |
| Anytime Fitness | Yes | No | Yes | No |
| Jetts | Yes | Limited | Yes | No |
| Snap Fitness | Yes | Yes | Yes | No |
Support and Training
Franchising isn’t just about using a logo, it’s about ongoing support.
What Stepz provides:
Full franchise onboarding
Marketing templates and national campaigns
Ongoing business coaching
Technology and systems support
Access to a supportive network of franchisees
Comparison
Larger franchises may offer extensive support, but often with less personalisation. Stepz takes a more hands-on, personalised approach, especially valuable for first-time business owners.
Community and Brand Perception
Stepz is designed to feel approachable, local, and inclusive. A space for everyday Australians who want to train in a welcoming environment. The capped membership model means gyms aren’t overcrowded, helping members feel more comfortable.
Other franchises may:
Focus more on high-performance or elite fitness
Be perceived as intimidating or overcrowded
Emphasise trend-driven formats (which may not appeal to all demographics)
Stepz keeps it simple, affordable, and inclusive, qualities that resonate with everyday gym-goers and community-focused franchisees.
Innovation and Technology
Stepz gyms use modern gym management software, secure 24/7 access systems, and marketing automation tools to simplify operations for franchisees.
Compared to others:
Some gym chains require costly tech subscriptions or complex integrations
Others offer limited innovation or outdated systems
Stepz offers modern tech without the overwhelm, making it easier to manage day-to-day operations.
Sustainability and Member Retention
Stepz’ capped membership model not only enhances the member experience but also improves retention by avoiding overcrowding, one of the biggest reasons people cancel memberships.
Other gyms often rely on volume-based models, where overcrowding becomes the norm, ultimately affecting customer satisfaction and long-term profits.
Ready to Start Your Fitness Franchise Journey?
Stepz Fitness offers a smarter, more personal way to own a gym. If you're looking for a franchise that supports you, respects your investment, and builds a loyal member community, Stepz could be your perfect match.
Enquire about becoming a franchise owner today.
Key Takeaways
Stepz offers a lower investment and flat royalty model compared to major franchises.
Its hybrid gym approach means more revenue streams and a broader member appeal.
Franchisees receive personalised support and scalable systems, ideal for new business owners.
Capped memberships help with member satisfaction and retention.
The community-driven, inclusive brand attracts everyday Australians not just fitness fanatics.
FAQ
Q: How is Stepz different from other gym chains like F45 or Anytime Fitness?
Stepz uses a hybrid model offering 24/7 access and group fitness, while maintaining lower fees and capped memberships for a better member experience.
Q: Do I need gym or fitness experience to open a Stepz franchise?
No, many Stepz franchisees come from other industries. Full training and support are provided.
Q: Is Stepz more affordable to open than other franchises?
Yes, Stepz has a more competitive entry price point and a flat royalty structure to help you grow profitably.
Q: What kind of support will I get as a franchisee?
Stepz provides full onboarding, operational training, marketing support, and ongoing coaching to help you succeed.
