Leading the Way: How Stepz Fitness's Group Classes Can Help You Build a Successful Franchise Business
Stepz Fitness is an Australia-based fitness franchise with over 25,000 members in Brisbane and Sydney.
With our unique model, your gym members will gain access to 24/7 affordable and effective fitness and functional training — all under one roof. Our commitment to quality has helped us earn a place among the top 10 gym franchises in Australia.
Have you always wanted to run your own fitness business? Are you curious about the benefits of offering group fitness classes with Stepz Fitness?
If so, this blog is for you. Below, you’ll learn more about becoming a Stepz Fitness franchisee, differentiating your fitness business, and building a successful, profitable company.
Benefits of Offering Group Fitness Classes
One of the most unique elements of the Stepz Fitness model is the focus on group classes. Offering group classes is an excellent way to differentiate your fitness business from others in the area and increase your profitability.
Here are some specific benefits group fitness classes provide:
Build a Stronger Gym Community
Creating a sense of community is one of the most effective ways to foster loyalty among your members. Group classes provide more opportunities for members to get to know each other and feel that they’re part of something bigger than themselves.
Increased Member Retention
A stronger gym community also contributes to increased member retention rates. When your members feel connected to their fellow class attendees and the coaches leading their training sessions, they’ll want to continue renewing their memberships each month.
More Affordable Fitness Options
Group fitness classes allow your members to get more bang for their buck and access more fitness options at a lower price. At Stepz Fitness, they can choose from multiple classes designed to meet all their fitness interests and needs, from cardio and strength training to yoga.
Increased Motivation and Accountability
Many people find that group fitness classes keep them motivated. Knowing that other people expect them to show up for a class provides the extra push they need to get out of bed and get their sweat on!
Ongoing Support
Group classes also provide more support to members. Not only do they get personalised attention from instructors, but they also get the support of their fellow class attendees, who are all working toward the same goals.
It’s Fun!
Last but not least, group fitness is fun! From beginners to seasoned fitness veterans, all kinds of people love working out with others and find that group classes keep them motivated, focused, and consistent.
Remember, if your members enjoy their workout routine, they’ll be more inclined to stick with it (and stick with your gym).
Group Fitness Offerings at Stepz Fitness
At Stepz Fitness, we understand the importance of variety in people’s workout routines. That’s why we provide a wide range of group fitness classes at our facilities, including the following:
Cardio Box: Combines boxing techniques with MMA and core training
Fit: Cardio-based functional training
Core: Strength, balance, and stability exercises that tighten and tone the midsection
High-Intensity Interval Training (HIIT): Alternates between short bursts of intense cardio and rest periods
Strong: Resistance training to build muscle and gain strength
Yoga Flow: A 60-minute class to help you stretch, tone, and destress
Along with a variety of workout options, Stepz Fitness group classes also offer a personalised and innovative approach to training. Coaches address each class member’s needs and goals, offer advice throughout the session to improve technique, maintain safety, and help everyone get the most out of their gym time.
Hear from Our Members
Our team at Stepz Fitness believes in our approach. If you need an extra push to open your own Stepz Fitness franchise, though, consider what some of our satisfied members have to say:
“Great gym with friendly staff” — Lee T
“FANTASTIC GYM! Equipment is kept clean, the staff are incredibly friendly and welcoming and always up for a chat!” — Ken W
“Such an amazing gym, glad to have found it and really enjoy my training here.” — Dan R
“Stepz Fitness has the most welcoming atmosphere and has made me feel so much more comfortable about returning to the gym after having my son.” — Shenia J
With hundreds of five-star ratings, it’s safe to say these positive reviews are not a fluke. You can generate even more when you launch your own Stepz Fitness franchise.
Success Stories of Stepz Fitness Franchisees
It’s not only members who have had positive experiences with the Stepz Fitness model. As our case studies show, dozens of franchisees are also happy with their decision to join the Stepz family.
Here’s a glimpse into Daniel’s (who owns Stepz Shellharbour and Stepz Dapto) story:
Daniel Hotchkis has over a decade of experience in the fitness industry. Before Stepz, he ran group fitness classes out of a small warehouse. The members loved the classes but not the facilities.
Daniel wanted to ppen his own 24/7 gym with functional training classes and quickly realised that Stepz was the best company to help him achieve those goals.
Daniel had a discovery meeting with Stepz, which helped him solidify his decision.
He then chose a site and territory before obtaining funding and signing agreements for the business.
Next, he designed and oversaw the facility's construction while partnering with the Stepz marketing team to get people excited about the new gym and generate income from day one.
Daniel says that becoming a Stepz franchisee has changed his life “for the better.” He turned a profit in his first month and opened his second franchise in 2021.
When you partner with Stepz Fitness, you have practically unlimited growth and profitability potential. Our unique model allows you to provide unparalleled service to your members and keep them coming back for more.
Become a Stepz Fitness Franchisee Today
Don’t put your dreams of owning a successful fitness business on hold any longer. Become a Stepz Fitness franchisee so you can fulfil your dream and run a profitable company from day one.
Are you ready to join the Stepz Fitness family? If so, reach out and inquire about franchise opportunities today.