Get To Know Your Gym Franchisor! Meet Sam From Stepz.
"My goal is to help as many Australians as possible become happier and healthier through health and fitness. A goal that positively impacted my life more than anything else I have experienced."
— Sam Waller
Where it all began…
Few fitness franchise owners carry a personal story as inspiring as that of Sam Waller, the driving force behind the Stepz Fitness franchise.
Embarking on his fitness journey after suffering a debilitating injury during a rugby game in 2007, Waller managed to shed an incredible 22kg, transforming not only his physique but also his mental wellbeing and overall outlook on life.
This personal evolution sparked in him an intense desire to share the life-changing potential of fitness with as many people as possible, laying the groundwork for the birth of Stepz Fitness.
Setting Stepz Apart: StrategY & Vision
Stepz Fitness burst onto the scene with a distinct approach that positioned it ahead of other competitors in the fitness market. The franchise became the first 24/7 gym to incorporate a full functional training studio into its model, offering a city gym feel to regions with lesser competition.
Waller's direct and regular contact with franchisees set a new standard in franchise support, further solidifying Stepz Fitness's unique position in the market.
Expansion Plans: Aiming for the Stars
With a clear and focused strategy, Stepz Fitness is ambitiously expanding its reach. Waller's vision prioritizes regional areas without compromising the quality of facilities offered.
The franchise's approach aims to fulfill a pressing need for superior fitness establishments in these regions, focusing on member experience as the core driving force.
Sam’s Advice for Aspiring Entrepreneurs
When asked about the most rewarding aspect of being the CEO of a fitness franchise, Waller responded with a passion that resonates with his personal fitness journey. To him, the ability to impact the lives of people positively through the Stepz network remains a primary source of satisfaction and fulfillment.
He encourages aspiring entrepreneurs interested in the gym franchise industry to leap into this exciting realm, emphasizing the need for passion, commitment to the brand, and adherence to successful models.
A Success Story in the Making
Stepz Fitness’s impressive success story and ambitious future plans have attracted significant media attention. The franchise's journey has been featured in numerous publications, emphasizing its impact on the fitness franchise industry. Among these include Body+Soul Healthy-ish, Starts at 60, Business Franchise Australia, Small Business Answers, and many more.
The Stepz Advantage: A Winning Model
Stepz Fitness, under Waller’s leadership, has cultivated a top-performing gym franchise with five key elements setting it apart:
A Hybrid Business Model
Affordability and Flexibility
Advanced Fitness Programs and Technologies
Unique Aesthetics and Design
Franchise Support and Real Estate Guidance
Each element works in tandem, resulting in a franchise that offers a unique, effective approach to the fitness franchise industry. It's a fitness hub that addresses common frustrations faced by gym-goers, combining multiple successful gym models to offer a remarkable workout environment and member experience.
taking the ceo hat off: Sam's Fun Side
When he's not busy with Stepz Fitness, Waller unwinds through exercising, surfing, and occasionally diving into the world of video games.
His personal favourite workout routine is a full-body functional training workout.
Waller loves good beat from Biggie Smalls while working out (and dreams of having a workout with Connor McGregor!).
Outside of his fitness endeavours, Waller cherishes his close-knit relationships with his family, wife, and friends.
He also loves his audiobooks and possesses an undying love for the movie "Forrest Gump."
the Future: Stepz Fitness & Beyond
Sam Waller's journey from a fitness enthusiast to the leader of a growing fitness franchise is an inspiration. His relentless commitment to delivering the best fitness experience for all and his dedication to franchisee support have led to the establishment of a brand that stands out in the fitness industry. As he continues to expand and innovate, his unique vision and strategies are sure to make Stepz Fitness an even more significant player in the fitness world.
"Stick to it - consistency is key. Most people stop too early. Usually, the results and benefits are just around the corner. It's not easy, but staying fit and healthy will have a net positive impact on every area of your life, including work, relationships, happiness, and longevity."
— Sam Waller
With these words, Sam Waller invites everyone to join the fitness journey and experience the transformative power of health and fitness. So, whether you are an aspiring gym franchise owner or an individual who dreams of living a healthier life, remember that consistency is key, and with Stepz Fitness, you have a partner that will guide you every step of the way.
Want to open your own Stepz gym?
Opening a Stepz Fitness franchise is an excellent way to break into the fitness industry and become the owner of your own business.
Stepz offers a tried-and-true hybrid model that gym-goers of all levels love. We also work with our franchise partners through all stages of the process to set them up for long-term success.
If you’re ready to start your journey, Stepz is here to help. Enquire today to learn more about us or to schedule an interview. Have you been thinking about starting your own